FOR IMMEDIATE RELEASE
Media Contact: Steve Rudkin Irvine MINI 800.944.4163 IRVINE MINI CONTINUING GIANT EFFORTS TO CLEAN UP AREA BEACHES Orange County Dealership Enters Team Into Rockwater 2010 Relay Race February 3, 2010 – Irvine, Calif. – Irvine MINI is proud to announce its support and participation in the upcoming third annual Rockwater race – hosted by the Surfrider Foundation’s Newport Beach Chapter – as part of its ongoing commitment to cleaning up and preserving Orange County’s beaches.
The Rockwater race is a 28.9-mile course from the mountains to the ocean along the Santa Ana River Watershed – starting at the head of the Santa Ana River trail at the border of Orange and Riverside Counties and finishing at the river’s mouth in Huntington Beach. Adding another element to the Rockwater relay race, teams will collect litter during the race and a prize will be awarded to the team that hauls in the most trash. More information is available at surfridernb.com/site/rockwater-2010.
“A watershed is any river, gully, canyon or pathway that drains to the ocean,” said Irvine MINI General Sales Manager Steve Rudkin. “Watersheds are everywhere and anything on land can find its way to the ocean via a watershed, meaning if you throw something on the ground it may eventually end up in the ocean.”
The Rockwater relay race is yet another phase in Irvine MINI’s commitment to protecting Orange County’s 42-mile coastline. Irvine MINI has also pledged support to Miocean, a nonprofit organization founded in 2002 to draw attention to pollution resulting from urban runoff.
Channeling the artistic know-how of a character called Madsteez, aka Mark.Paul.Deren, Irvine MINI wants to raise money to benefit Miocean. The dealership has donated a brand new MINI, which Madsteez is using as his latest canvas and transforming the vehicle into one of his infamous Weenimal characters – the MINIween. The one-of-a-kind MINI Cooper will make an appearance at the Rockwater relay race on March 20. Follow the MINIween project online at miniween.com. Irvine MINI's professional sales team, large selection of new and certified pre-owned MINIs and one of the most comprehensive parts and service departments in the automotive industry have made Irvine MINI a premier dealership in the country. Irvine MINI is part of the Shelly Automotive Group, owned and operated by Damon Shelly. Visit us today at 9881 Research Drive in Irvine or online at irvinemini.com. ________________________________________________________________________________________________
FOR IMMEDIATE RELEASE
Media Contact: Steve Rudkin Irvine MINI 800.944.4163 IRVINE MINI INTRODUCES NEW MASCOT, MINIWEEN Artist Mark.Paul.Deren Creates New Ween!mal Exclusively For The Orange County Dealership
Nov. 18, 2009– Irvine, Calif. – Irvine MINI is proud to introduce its new mascot, MINIWeen, created by artist Mark Paul Deren, better known as Madsteez. Known for his colorful, graffiti-style art and animal hybrids called Ween!mals, Madsteez not only created MINIWeen, he will also be painting a MINI Cooper with his distinctive art. The MINIWeen Cooper will be traveling around Orange County in 2010 to charitable events sponsored by Irvine MINI. The work-of-art-on-wheels will be auctioned off at the end of the year with proceeds going to charities supported by Irvine MINI. Follow Madsteez’s progress on the MINIWeen Cooper on irvinemini.com. “We are very excited about our collaboration with Madsteez,” said Irvine MINI General Sales Manager Steve Rudkin. “We think his cutting-edge visual style will appeal to our trend-setting clients.” Born blind in one eye, Madsteez is 29 and loves to play dress up in his Weenosaurus costume. A ferocious kite-walking, Nerd Rope-eating, Dolorean-loving, zebra pin stripe fluorescent navy blue-wearing self-proclaimed Weenbear, Madsteez’s effusive style has attracted an extensive client/collaboration list including projects with Nike, Honda, MCA Records, Redbull, Stussy and many more. For more information, go to madsteez.com. Irvine MINI's professional sales team, large selection of new and certified pre-owned MINIs and one of the most comprehensive parts and service departments in the automotive industry have made Irvine MINI a premier dealership in the country. Irvine MINI is part of the Shelly Automotive Group, owned and operated by Damon Shelly. Visit us today at 9881 Research Drive in Irvine or online at irvinemini.com.
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